Dynamic strategies for occupancy growth.

Sales and marketing leadership for start-ups, community openings, and repositioning projects.
We work with you to drive revenue during every stage of development.
Together, we can establish flourishing communities with happy residents and satisfied capital partners.

Thoughtful Leadership

With 20 years of executive senior living experience, Morgan Lamphere, president, brings a wealth of knowledge from opening more than 15 different senior communities throughout the US and Canada.

Morgan has successfully driven occupancy for continuing care retirement communities, independent full-service rental communities, assisted living, and memory care communities.

Current Projects

Harbor’s Edge

Norfolk, VA

LRSA provides fractional leadership for the sales and marketing teams in Independent Living and Assisted Living/Memory Care. This leadership entails sales training, marketing agency review and oversight, and overall strategy management.

Westchester Harbor Providence Place

High Point, NC

LRSA provides sales and marketing leadership to the Assisted Living/Memory Care community to improve occupancy and private pay market.

Sunnyside Retirement Village

Sarasota, FL

LRSA provides sales and marketing leadership support to define sales resources and reduce marketing spend.

Services

Market Analysis

Sales and Marketing Strategy

Sales Leadership

Community Audits

Move-in Logistics

Business Growth

We believe in customizing each project to fit your needs. Let's discuss your project goals and find a successful approach together.

Projects we’re proud of