Past Projects

Testimonials

  • I had the pleasure of interacting with Morgan during a critical family decision-making process, , and from our first encounter, Morgan stood out as a beacon of professionalism and expertise in her field. Her approach to guiding us through the complex landscape of senior housing was exemplary. Morgan combined her knowledge of the industry with an ability to understand and empathize with our family's unique needs and concerns. What sets Morgan apart is her genuine commitment to making a positive impact in people's lives. The outcome of her involvement has been life-changing She is a true asset to her field and an exemplary figure in customer service and care.

    Manuel Zepeda, Searstone Customer

  • We had the opportunity to work with Morgan to create the initial marketing and sales plan for Searstone, and we'd like to acknowledge her considerable talents and equal commitment in making the community a success. Morgan and her team are fantastic clients and allow us to create excellent work, a rare trait in our business.

    Dave Martino, The Strategy Shop

  • Morgan is a delight to work with. She is a consummate professional and leader, and the impact she has on a community is immeasurable - certainly to add new residents, but also to improve happiness from the team members and the people who live here.

    Marty Olander, Sunrise Senior Living resident

  • Working with Morgan at Sunrise Senior Living, she was dedicated to the pre-open process to drive occupancy in the new communities and continue to build the luxury senior living brand across the US and Canada. Morgan is a rare and unique individual who is capable of multiple disciplines - sales, marketing, asset management, operations, branding, and community design. Her attention to detail is widely known as is her ability to see from a 30,000 foot view all the way to the needs of a grieving family in crisis. Her skills set is unmatched in excellence.

    Ellie Brown, Regional Partner

  • Having Morgan's leadership at a critical time in the development of “The Spires at Berry College” helped us navigate a host of challenges involved with opening a new community connected to a college campus. Her leadership was very important at a critical time in the project.

    Brian Erb, VP of Finance

  • Morgan's sales and marketing leadership during Searstone's Highview expansion let our team do what we do best: build effective relationships with seniors. Her coaching and sales training helped us become better sales professionals, and her experience with multiple expansion projects helped shape a successful project. She is deliberate in her tactics and understanding of the sales process. Her expertise helped our team greatly in the successful opening of The Highview.

    Allie Ligay, Marketing Director

  • As a seasoned sales professional, I can say that Morgan Lamphere was one of the most inspirational coaches that I've ever worked for. She was always supportive, sometimes giving me a gentle and well-meaning push to get outside of my comfort zone. She valued my past experience as a pharmaceutical sales professional, gave me great suggestions, and helped me to reach my potential in a new industry. She would be an amazing coach to any senior living sales professional or executive director.

    Chris Castillo, Sales Director

  • Morgan's strategic mind will develop a clear vision on how to approach any complex situation. Morgan and I worked together on a pre-sales opening plan for a new building in which the pre-sales program launched in March of 2020. With the uncertainty of COVID in the beginning, Morgan played a crucial role in planning and executing the changes necessary to not only meet our pre-sales goals but exceed them. She is also a very effective sales trainer for new or seasoned senior living sales professionals as well as a talent evaluator in hiring decisions. Her creative approach and “always start with yes” attitude is a welcomed addition to any leadership group! The last, and most important, attribute that stuck out to me in working alongside Morgan was her genuine interest in building relationships with residents and the people around her – this is truly Morgan’s superpower and the reason I stay in contact with her to this day.

    Matt Shankle, Vice President of Marketing, Heritage Community of Kalamazoo