LRSA at The Life Plan Marketing Summit

Last Month, our team had a great time learning and growing at The Life Plan Marketing Summit alongside industry giants, Good Brand, SENIOROI, myLifeSite, The Vectre, Senior Living Smart, and more. 

The Lauren Rose Senior Advisors team, headed by Morgan Lamphere, presented on overcoming the “I’m not ready yet” obstacle along with “Optimizing your Database.” Special thanks to Kathy Foster and Cindie Banning for their support on these presentations and to co-presenter, Joe Anderson, president of the Lutheran Life Services Foundation. 

Our “I’m not ready yet” presentation focused on how to address the common obstacle many seniors face when considering a move to a Life Plan Community. While they feel the move is a matter of when, not if, they can’t see when that move will happen because they don’t feel ready to make the change. Morgan talked about how sales professionals can dig into this obstacle and face it on a more personal level by learning about the customer and where they might be in their decision-making process. 

This is just one obstacle we address in our Overcoming Obstacles Vision Training Program. Reach out to learn more about the Vision Training Program and how Lauren Rose Senior Advisors can customize a training program that’s right for your team. 

Our presentation on “Optimizing your database” focused on how teams can optimize their database to help sales team members know who to call first and what approach to take. We included a discussion about the Waiting List Dilemma and how to turn new residents into your community’s biggest cheerleaders. 

There was so much great information on cutting-edge marketing and sales strategies to better serve our teams and our prospects shared at this marketing summit. We were so happy to be sponsors of this event and offer some insights. Thanks to the Harbor's Edge Norfolk team for coming all that way to learn!