How Activated Visits Can Help You Increase Your Conversion Rates

Kicking off the New Year, our-number one tip is to remember that senior living is deeply personal. Although your community has conversions to make and has to focus on the numbers for the business side of things to keep running smoothly, it’s important to remember the human side of senior living sales and lead with that mindset. 

To gain the numbers you need and help prospects realize that your community is the one for them, you can’t be overly formal and robotic. Unlike other sales team members for products or non-essential services, in our line of work, the decision to buy or not has a direct and massive impact on the rest of the individual’s life. 

We aren’t just selling a product; we’re selling a lifestyle. 

Spitting out facts and figures to your prospects likely won’t be enough to convince them to move in. If you want your prospects to leave their tour feeling excited and ready to book a move-in date, you can’t be a detached information machine. 

Communities are edging out the competition by offering a different type of an experience than the place down the street. Try to take the word “tour” out of your vocabulary. Soon we’ll realize as sales professionals that tour = the f-word (facility). 

Nobody needs to walk through your community and have you point at the place with all the tables and chairs and menus and let them know it’s the dining room. Instead, curate an activated visit that involves your operational team and allows your prospect to truly see themself living in the community. Oh, the place where all the books live? That’s the library where I could sit and read in the sun every morning.

Start with your operational team to gain buy-in to this new experience for prospective residents. Next, work with residents to gain their input on how they can best support your efforts. Before launching – practice, practice, practice. Ensure your team has this experience choreographed so it goes smoothly for the prospect. 

Our team has been working with sales and operational teams to carefully curate personalizing experiences for prospects, and conversion rates are skyrocketing! 

Let us work with you to determine how your team can start incorporating experiences to the sales process instead of the traditional tour.